WABA billing

The subscription payment is a recurring fee for using the service. Subscription costs are:

• 90 $ (90 €) when paying WABA for a month,
• 81 $ (81 €) per month when paying WABA for 6 months,
• 72 $ (72 €) per month when paying WABA for a year.

The WABA plan offers integration with CRM, all Wazzup features and no limits on dialogues — you can communicate with any number of clients per month. 

Correspondence payments

The WABA pricing model changed on July 1, 2025 — individual template messages are now charged instead of 24-hour sessions

To start a conversation with a new customer, you need to send a WABA template. You can also use templates during ongoing conversations, for example in automation or when communicating via bots.

Meta charges for sending templates (with some exceptions — more on that below). The cost of a template depends on two factors:

• the customer’s country (determined by their phone number code)
• the template category

There are three template categories:

• Marketing – Promotional messages, special offers, feedback requests, new product announcements.
• Utility – Order confirmations, notifications, reminders, responses to customer inquiries (if sent outside service hours). In the Wazzup interface, this category is labeled as “Notifications, reminders, customer questions”.
• Authentication – One-time passwords for login verification.

👉 What are the template categories

We deduct the money for the template in the currency of your personal account.

What you can send for free:

When a customer messages you first, a 24-hour conversation window opens. Within this active conversation, you can send the following for free:

• Regular messages or Wazzup templates (since they’re sent as simple messages)
• “Utility” category templates (but only within the active 24-hour session — once the session ends, sending “Utility” templates becomes chargeable again)
• WABA templates containing only text or text with quick reply buttons. Here’s the magic of our service: we’ll send them as regular messages, so Meta won’t charge you for these templates.

Where the money is written off from

Your WABA subscription has an associated balance. When you send a template, the payment is automatically deducted from this balance in your Wazzup account currency.

You won’t need to make any manual payments or wait for transaction processing. The only thing you need to do is ensure sufficient funds in your balance. Enable notifications in your account — we’ll alert you when your balance is running low.

FAQ