As now, payment will be charged for 24-hour correspondence. But the principles by which this will be done will change.

Write first for free no longer work

Now: 1000 free sessions per month can be spent on any correspondence.

How it will be: 1000 free sessions are available only for correspondence the client has started. And only if you answer him with a regular message. Send a template to the dialogue – they will write off the money.

The price for correspondence will depend on what you send to the client: a regular message or a template

Now: the price per session depends on whether the client wrote to you in the last 24 hours before the start of the session. If so, then such a session is considered initiated by the client and costs less.

How it will be: payment for a response to a client depends on what you send him: a regular message or a template. Templates are more expensive.

Template category affects the amount of payment

Now: it doesn’t matter what category your template has. This does not affect the correspondence fee in any way.

How it will be: the price depends on the category of the template.

The categories will remain the same as they are now:

• “One-time passwords”
• “Marketing”,
• “Alerts, reminders, questions for clients”

☝🏻 Since the price will depend on the template categories, Meta can double-check your template categories.

If the category is changed, a notification will be sent to your mail. You can appeal the changes in WhatsApp Manager until May 15. After May 15, it will not be possible to appeal a category, but you can create and submit a template with the same text and a different category for moderation.

There can be several 24-hour correspondences with one client at the same time

Now: sent a template or replied to the client with a regular message – a correspondence has begun. Pay once and chat 24 hours, whatever you want.

How it will be: 24-hour correspondence is a paid dialogue that started with a certain type of message. Regular messages and templates of different categories start separate conversations.

There can be four paid types of correspondence:

• correspondence began with the template “Alerts, reminders, questions for clients”,
• correspondence started with the template “One-time passwords”,
• correspondence started with the “Marketing” template,
• correspondence began with a response to the client with a regular message.

☝🏻 As now, you will only have to pay for the beginning of a 24-hour correspondence, and not for each message.

Each session runs in parallel. For example, if the first one started with a normal message ends, the Marketing session will still run.

Within 24 hours, you can send a message of the type from which this correspondence was started to each correspondence for free. If you send a Marketing template to a client, after 23 hours you can send him a template of the same category for free. And if you send it after 24 hours, the paid session will open again.

☝🏻 If the template was sent to the client first, a regular message will not open a second 24-hour session. And if you answer with a regular message and then send a template, you will get several active correspondences.

So it goes. If you have questions or concerns, write to support. The guys will tell you what’s what.